Social sharing is a crucial tool to help organisations sustain campaign momentum and grow their reach. But traditional sharing methods often fall short failing to convert action takers, especially on mobile devices. That’s where advanced social sharing solution, like utilising native mobile share functions, come in.
The Power of Social Sharing
When supporters share your campaign, they’re not just spreading awareness; they’re lending their personal credibility to your cause. And that’s vital. I’ve found micro influencers with niche communities can pull in more engaged supporters to your cause than much bigger celebrity influencers! This peer-to-peer promotion can significantly amplify your message, reaching audiences that might not respond to a brand appeal or be outside your network reach.
Overcoming Mobile Sharing Barriers
Traditional URL-based sharing intents have become increasingly problematic, especially on mobile devices. Users often encounter frustrating login prompts or clunky social media browser interfaces. I personally tend to skip sharing in these situations, and I’m sure many others do leaving a vital shares abandoned. One solution is leveraging native sharing capabilities on mobile devices.
The Native Sharing Advantage
- Seamless User Experience: Native sharing taps into the device’s built-in sharing functionality, allowing users to share content without leaving your page or logging into separate platforms.
- Personalisation and Increased options: Users can share to their preferred apps and platforms, including messaging apps that aren’t typically available through traditional share buttons. For instance, if you are a heavy user of Reddit, then your native share tray would typically make this option available to you, which isn’t possible with Engaging Network’s built in tools.
- Mobile Optimisation: This solution is designed with mobile users in mind, ensuring a smooth sharing experience across all devices, OS, and browsers.
Engaging Networks Integration: The Best of Both Worlds
Whilst native sharing offers numerous advantages, we understand the importance of maintaining compatibility with Engaging Networks’ built-in sharing capabilities. That’s why our solution includes a fallback mechanism:
- On devices that support native sharing, users get the enhanced experience.
- On devices or browsers without native sharing support, the code seamlessly falls back to Engaging Networks’ standard sharing options.
This dual approach ensures that every user can share your content, regardless of their device or browser capabilities.
Visual Preview: Show, Don’t Just Tell
An added feature is the visual preview of the shared content. This preview gives users confidence in what they’re sharing, increasing the likelihood of them following through with the share. It’s a small touch that can make a big difference in share rates.
Boosting Post-Action Engagement
I’ve seen a significant increase in social sharing after users take action or make a donation when using this enhanced sharing method. By making sharing more accessible and visually appealing, supporters are more likely to spread the word about their engagement in your cause.
Reusable and Customisable
One of the best aspects of this solution is its reusability. The code is designed to pull sharing content and settings directly from your Engaging Network’s social sharing setting. This means you can implement these two code blocks across multiple campaigns and pages, instantly upgrading your social sharing capabilities without additional configuration.
Implementation Made Easy
Implementing this advanced sharing solution is straightforward:
- Add the preview and button HTML/CSS block where you want the share option to appear with the native share button.
- Insert the JavaScript near the end of your page to enable the native sharing functionality.
That’s it! With these two simple steps, you’ve significantly enhanced your campaign’s sharing potential.
Amplify Your Impact
Every share counts. Every share helps engage and deepen connections to supporters, and provide social proof to potential supporters. Social sharing can build momentum, recruit new users and action takers, and even raise money.
By implementing advanced social sharing, you’re not just keeping up with the times—you’re helping to future-proof your campaigns. You’re adding functionality that will continue to leverage new development in native share function by Apple and Android. You’re providing your supporters with the tools they need to effortlessly spread your message, ultimately amplifying your organisation’s impact.
Want to learn more about implementing advanced social sharing in Engaging Networks? Or with a small tweak it could work with multiple CRMs and action pages. Interested? Then get in touch, and let’s chat.